Introduction: The Mobile Shift
United Kingdom: In 2026, the average UK player spends roughly 1.8 hours per day on mobile games, up from 1.1 hours in 2022. That extra 50 % of screen time is reshaping how we think about entertainment.
United Kingdom: In 2026, the average UK player spends roughly 1.8 hours per day on mobile games, up from 1.1 hours in 2022. That extra 50 % of screen time is reshaping how we think about entertainment.